Photo albums are thought of as an old-time tradition, however they are not totally disregarded in today’s world. People still cherish them, as they hold precious family memories. Like many other things, change is inevitable, and people are improving on their way of displaying photos. Initially, printed images were displayed in frames or in album collections like scrapbooks, plastic sleeves, or the pocket page album.
The process was simple! You would drop your film to a photo developing lab and pick up your printed photos an hour or so later. Once received you would sort through and select the best photos to proudly add to your collection in your photo album.
Today, digital developments have made available more ways to save photos. People now keep thousands of images on a digital platform like cloud, hard drives, CDs or DVDs, among other storage devices. But even these new sophisticated options of saving photos have not killed the relevance of keeping photo albums. Experts like Classic Memories have taken the classic old photo albums into the new millennium with new and improved Photo Books! Nothing beats the feeling of reliving your life by flipping through beautiful images in a photo book that you can hold in your hands.
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The thought of creating a photo book for your business through DIY videos may look brilliant and simple enough. However, you will need to get a professional to handle your photo book needs for a product that will win your clients and help you grow your customer base.
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Advantages of Using a Photo book in Business
Influences Purchase Decision
Every brand in the market is fighting to convince the potential clients to purchase their products. Well-presented photos play a significant role in the influence of buyer decision. Customers will respond better to what they see and is pleasant to their eyes.
Businesses are also adapting with the times, and more are appreciating the use of photo books to display their work. Good photos influence the purchasing decision of the consumer significantly.
Clarity
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Looking at photos helps the consumer to identify with the product so they know what to expect before they purchase it. Being able to look through products presented in a photo book gives the consumer a clearer vision of what the product is and how to use it.
Personal design
As a business, you can have your product displayed in a personalized way. Companies have a personal brand that they carry as their identity, and they can reflect it in the photo book. Engage an expert to incorporate your personal brand in a photo book.
Accessibility
All you need to do when searching for photos in a photo book is flip through the pages. Unlike hard disks, DVDs, iCloud, among other storage methods, you do not need an electronic device to enable access when looking at photos in a photo book. One would be able to see the photos simply and quickly without the hindrance of having to navigate around technology, such as needing passwords or dealing with restricted files.
Safety
There is a constant threat online from hackers and spammers that are constantly looking for data. CDs, DVDs and computer inbuilt storages can also be compromised by viruses or system failure. These kinds of unforeseen events expose the content. On the other hand, there is no risk, as photo books are safe and can last up to 100 years if they are well maintained.
Businesses that can Benefit from Photo Books
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Getting clients onboard is a rat race that never ends for businesses. Most entities need to put their best foot forward when trying to capture new business. Here are some businesses that can significantly benefit from photo books.
1. Bakeries of Cake and Pastries
Once a client orders edibles like cakes and pastries, they consume and leave nothing to show for it! Many cakes are true works of art, and once created can be used as inspiration for other customers. By taking photos of your masterpieces and displaying them in a photo book, subsequent customers can flip through the pages and order straight out of the book! It makes the whole process simple and much clearer and easier for a customer who is unsure of what to order.
Bakers and chefs are among the businesses that need photo books. If the business owner is baking for an event, photos from the actual event would make a great addition to the photos in the photo book.
2. Interior Design
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Many people are purporting to be experts in the interior design field. Customers will ask to see some of the previous jobs before committing. Since you cannot carry houses around, having a well-done photo book featuring your work could help you seal the deal!
Engaging an expert to professionally lay out and print your pictures in a photo book will make it easy for you to showcase your work seamlessly.
3. Hair and Beauty
Skilled hair designers and make-up artists are among the entities that can immensely benefit from having a photo book displaying their work. These services are rendered to people on the parts of their bodies. Once a make-up artist has skillfully transformed the looks of a client, taking photos to display their work sounds reasonable. However, getting an expert to make a photo book from your photos is an excellent way of showcasing a portfolio. You’ll never visit a potential client again without your photo book in hand.
4. Fashion
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There is something about the sight of a well-displayed outfit. The fashion industry depends on a model to showcase their attires. Businesses contract different size models to get the market for all body sizes. Companies in the fashion industry understand the importance of using captivating images to sell their products. The fashion industry is one segment that has significantly used magazines and photo books to showcase their collections.
5. Photography
Great pictures are pleasant to the eyes. Photographers go to great lengths to capture the cherished snapshots. When sourcing for a photographer, potential clients are keen on checking the portfolio of the service provider. Presenting a portfolio that is neatly and professionally organized in a photo book shows the integrity and professionalism of the photographer.
People in the photography business have over the years benefited immensely from photo book creation. This option allows for a convenient and beautiful way to showcase their work to their clients.
Conclusion
Photo books are becoming very popular once again in various industries and professions. People today appreciate the importance of displaying images in a way to impress clients. In addition, experts understand that besides the content, the cover of the photo book plays a crucial role in the presentation. There are many options of photo books to choose from, such as softcover, hardcover, or Leather Luxe just to name a few. These are all excellent options depending on your budget.